The customer journey - attracting and retaining pet owners
(incl. TVA)
In this webinar session we'll explore the theory of how and why recruiting and retaining new clients is so crucial for your practice, as well as looking at some simple but effective methods of marketing and communicating your unique approach to caring for pets and their owners. Using examples from UK practices we'll examine how to identify your target market, create a strong brand and build recommendation. We'll touch on the role of Key Opinion Leaders, as well as looking at tried and tested routes such as loyalty schemes, friend-get-friend programs, open days and local marketing campaigns.
Sprache: English
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Alison Lambert BVSc MMRS MRCVS, Managing Director of Onswitch
Following qualification from Liverpool University in 1989, Alison worked in practice for several years before pursuing a business career with Hills Pet Nutrition and MARS, where she discovered the passion for the customer experience that her award-winning company, Onswitch, is renowned for today. Established in 2001, Onswitch promotes customer-centred practice so pets and horses receive better care; providing research, marketing, CPD and business consultancy with an effective, innovative, straight-talking and client-led approach.
Alison is a lecturer at The University of Nottingham Vet School, teaching Customer Understanding. She is published widely and regularly speaks at key international veterinary congresses and events.
www.onswitch.co.uk
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